Kotak Asset Management Company (Kotak Mutual Fund) has unveiled ‘Let’s Plan with Kotak’, a first of its kind e-solution platform.
This (Do-It-Yourself) mobile-first application provides in-depth information pertaining to Kotak Mutual Fund’s suite of investment products to consumers.
It has been designed to connect, engage and inform consumers’ on customised solutions. The e-solution platform assists prospective investors to calculate all their investment goals and select a mutual fund scheme matching their requirements.
“Goal-driven investing pulls people out of the investment inertia. ‘Let’s Plan with Kotak’ helps consumers find customised goal driven investment options – on their mobile handsets anywhere and anytime. Our unique e-solution is research backed and technology led one-stop investment shop, which is available to existing as well as prospective investors. It offers research-led advice to suit each investor basis their age, income, aspirations among other factors. We are confident ‘Let’s Plan with Kotak’ will play a positive role in enabling Indians to wisely invest to achieve their life goals,” said Nilesh Shah, Managing Director, Kotak Mutual Fund.
“We believe in standing true to our name Hyper Connect, which is also our guiding philosophy. ‘Let’s Plan with Kotak’ is a brilliant platform to create solutions for the hyper-connected world that is engaging and results driven. Both the client and agency teams are extremely passionate about this insight-driven programme. It takes a step further to engage customers from different walks of life through interactive content, engaging calculators and ROI-driven call to action,” said Ankur Pujari & Kiran Khadke, Co-Founders, Hyper Connect.