Zee Entertainment Enterprises Ltd (ZEEL) has launched the world’s largest quiz programme Mind Wars for school students across India.
The prograame will act as a comprehensive knowledge acceleration programme for students studying in class 6 th to 10 th . Through Mind Wars, the company aims to enhance the knowledge quotient of over one crore students studying in 40,000 schools across 200+ cities of India.
To be hosted on ZEEL’s state of the art digital entertainment platform – ZEE5, Mind Wars is a robust knowledge-based kids’ entertainment platform in line with its macro level strategic intent of integrating technology with content. With its robust technology and customised user friendly interface, ZEE5 will enable and enhance the participation levels.
Mind Wars will act as a national-level open platform for school students testing them on multi-platform across three content buckets: Curriculum, General Knowledge and Current Affairs.
At the launch of this initiative, Punit Misra, CEO-Domestic Broadcast Business, ZEE Entertainment Enterprises Ltd, said, “We at ZEE Entertainment are focused on offering open platforms to our audience that they can benefit from in the long term. With the launch of a thoughtfully curated program Mind Wars, we aim to create the largest knowledge database that students can access throughout the year.”
“It is our noble attempt to gamify knowledge and to create knowledge-based alternatives for entertainment for kids in their formative years,” he added.